WorkMe
I Design
& Ship
📌
Adeniyi Sonoiki, Senior Product Designer

Background

I've always gravitated toward making things. That pull led me to print design, and eventually Product Design. I have over 6 years of experience designing tools for SaaS platforms like Klaviyo and HubSpot, helping millions of businesses grow.

Lately, I've been immersed in AI. I use it daily in my design workflow, and it has drastically changed how I ideate, prototype and ship.

I love to
Travel
Storytelling
My family
Technology
Video games
Learning
Munchi

The world is far too massive to not explore. I want to see as much of it as I can.

Aerial drone view of Lokrum Island surrounded by blue Adriatic Sea, near Dubrovnik, Croatia
Tram 28 descending a narrow street between buildings at sunset in Lisbon, Portugal
Traditional white windmill against a clear sky in Mykonos, Greece
Cristo Rei statue in Almada, Portugal, viewed from across the 25 de Abril Bridge

Design philosophy

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Design is about solving problems. The best way to know I've solved one is to measure the impact. If my work hasn't driven a measurable business outcome, there's still work to be done.